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Bojangles is a Carolina-born restaurant chain specializing in craveable Southern food made by hand from real recipes. Founded in 1977 as a single location in Charlotte, N.C., the beloved brand continues to grow – currently at around 800 company-owned and franchised restaurants – bringing its focus on food and folks along with it. For more information about Bojangles’ handcrafted approach to food and community impact, visit www.bojangles.com.
The Expansion Marketing Manager is an important role that serves as the “hub” of the marketing team. This person is responsible for assisting in the development and execution of the expansion marketing calendar, including promotions, LTOs and activations.
The Marketing Manager is passionate about food, a strategic thinker, strong project manager, solutions-oriented, and a results-driven marketer. Identifying as a fried chicken and biscuits lover, having a sense of humor, and having restaurant experience are a big plus.
Success is measured in increased sales and guest counts, driving brand health scores and executing efficiently and on schedule.
Job Duties
Assist in development of the annual marketing calendar including promotions, LTOs and activations.
Assist in presentation of marketing calendar to Franchisee Co-Ops.
Coordinate with marketing team and agency partners to develop and execute marketing plans, including:
Development of briefs
Development of marketing plans and overall campaign look and feel
Project management and development of assets/materials
Ensure all campaign materials meet brand standards
Optimize go to market strategy
Work with external marketing partners to identify and execute activations that drive business results.
Collaborate with Business Insights and Marketing Team to analyze business and marketing/media performance, identify learnings and translate findings into actionable plans.
Collaborate with Regional Marketing, Operations and Supply Chain to ensure consistent implementation of marketing plans across franchisee and owned stores.
Work Experience and Requirements
BA Degree in Business, Marketing, or related field preferred.
Minimum 2 - 5 years of hands-on marketing experience with project management ownership responsibility.
Proven track record of driving results and working with cross-functional partners to commercialize the marketing plan.
Must be an efficient project manager and solutions-oriented.
Must be skilled in PowerPoint and able to present information in an organized and visual manner.
Ability to multi-task and work effectively with a variety of tasks and business partners (both internal and external); must be able to work cross-functionally.
Ability to motivate people and teams to rally around an idea and bring it to fruition.
Experience in Photoshop and QSR industry is a plus but not required.
Employment type
Full-time
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